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Promoting Uttarakhand culture online

Tribune News Service
Dehradun, October 2

Mountain Shepherds Initiatives Private Limited took a giant leap today when it launched an online shopping site, Angwal, where people across the world will be able to purchase literature, music, handicrafts and films, all related to life and culture of Uttarakhand on the Internet.

Sunil Kainthola, Director of the company, said with this move, the estimated population of 50 lakh NRIs, who hailed from Uttarakhand, would be able to pick stuff of their own interest from this site. He said, “People who have been working for decades out of limelight will be able to get recognition as well as money for their hard work. This site will also help in spreading the awareness regarding the composite culture of the state,” he said. [more]